A Valentine’s Day that is not of clichéd flowers and roses, but a celebration of love. ​
 
motion was given the freedom to craft a Valentine’s Day experience for SPH My Paper readers.
 
The brief was simple, “Design an event you’d want to go to.”
 
So motion did just that; celebrating love at its essence. Not just romantic love, but an all-encompassing and soulful one. Everyone was invited, and it became a festival where the young and old turned up, babies and families, friends and couples.
 
Haji Lane was closed for this one-time event. Everything was designed to be memorable and momentous. Motion curated a series of eclectic scenes on the street, from UV art to chalk art, video projection and street performances – all culminating in a massive group hug at the end of the night. 
 
 
 
this is white space
this is white space
The Love Parade
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